Inspired by his strong family ties and upbringing centred in Whistler, BC’s hospitality landscape, founder & President, Matthew Gibbons developed an unwavering desire to create unforgettable experiences for people. Ever in favor of authenticity, Gibbons paved his own way in pursuit of his passion. With time-tested hospitality values ingrained in him, together with his appreciation for the ‘good times’ he was to cement what now stands as The MRG Group in 2008 with the purchase of one of Vancouver’s iconic venues, the Vogue Theatre.
Committed to preserving the venue’s history and performing arts culture Gibbons embedded his own values, of which have unceasingly comprised of providing a memorable experience coupled with a hands-on approach at every level of service. Since its revitalization under our ownership The Vogue Theatre has played host to music’s greatest, from Prince to Motorhead and The Decemberists to mumford and sons, the venue now annually hosts upwards of 200 events and remains a staple on Vancouver’s famed theatre row.
The Vogue Theatre laid the foundation for our rapidly growing venue portfolio where entertainment and hospitality meet across the country. From Vancouver to Toronto, we landed in the heart of Toronto’s entertainment district on 250 Adelaide St West in 2013 and opened our doors with the launch of the Rock ‘n’ Horse Saloon and Adelaide Hall.
The Rock ‘n’ Horse’s distinct beaming lights invite the masses in for a complete western experience with southern hospitality. Each night, we offer country fare, southern sounds and a rockin’ dancefloor, favourable with country fans and curious good-timers alike.
Contrasted in the basement of the building, Adelaide Hall serves as an extension of Gibbon’s vision for unique music venues. Backed by superior sound and lighting production we have hosted hundreds of notable acts such as Mother Mother, Run the Jewels and K Flay. It’s intimate feel is reminiscent of a recording studio and gifts fans with an up and close artist experience.
With a growing team behind the MRG experience, we introduced The Porch and Dublin Calling in 2014 and 2015 respectively. Crowning the 250 building, The Porch offers sweeping views of Toronto’s skyline with the CN tower being a particularly favorited photo opp for The Porch goers, it’s quirky food truck open until 11pm in combination with a mix and mingle lounge vibe allows for guests to escape the city hustle and chill out.
The newest addition to what now stands as a multi storey complex spanning 4 floors is the modern Irish sports bar, Dublin Calling. The 21 big screens, an array of party games, multiple dart lanes and sliding garage doors for the summer season make Dublin Calling a friendly neighbourhood bar that caters to the party enthusiasts on weekends.
Expansion in the East prompted the purchase of the historical Yale Hotel and the takeover of Biltmore Cabaret in Vancouver in 2014 and 2015. The rebranded Yale Saloon sits as a reminder of the Vancouver of old, paying homage to its blues roots with country flavour. With everything from a bucking bull to a boot stomping dance floor, “The Yale” boasts the city’s largest in-house smokers and continues to draw in the crowds with a southern twist awaiting.
Out on Prince Edward St, Biltmore Cabaret was a welcomed addition to the growing portfolio of performance venues, hosting acts across all genres as well as weekly parties welcoming all.
In the fall of 2017, Dublin Calling Vancouver came to life at 900 Granville Street, expanding the brand MRG has built in Toronto out west bringing more unpretentious fun to the people of Vancouver with over 30 screens to display any and every game you want to see, ping pong tables, dart lanes and many more games to enjoy with friends.
Early January 2018, MRG took another slice out of the Granville Strip by opening up a premium pizza shop, ACES Pizza Shop right next door to Dublin Calling.
In company with our venues, MRG Concerts has produced over 500 shows and events a year since its establishment and continues to flourish as one of the industry leading independent concert promoters in Canada. Our Group’s focus on customer and client experience has led the concerts division to produce unforgettable shows such as Blondie, Seu Jorge and Aesop Rock and continue to sell out shows across Canada.
With our ever growing commitment to creating memorable experiences for guests, we brought in the new year with the introduction of our events division. MRG Events is centred around large scale activations which touch on both music, food and original experiences. Keen to solidify our presence we kicked off the year with the sold out outdoor Après Ski Party in March and the Budweiser County Fair in July.
Expect more good times to come from The MRG Group.